Samba TV's Smart Screen technology includes a "smart pause" feature with informational pop-ups automatically generated by identifying what's on screen in real time. During a "smart pause," the software can surface deeper info and recommendations for you to explore based on exactly what you were just watching. If you've ever seen X-Ray while streaming video on Amazon, Samba TV CEO and co-founder Ashwin Navin said that Smart Screen is similar to that - but "for everything." Smart Screen can identify not only which actors are in the scene but also what they're doing, the music that's playing or even landmarks, objects and brands in the background. Initially, it will add a layer of AI smarts on top of the normal TCL experience called Smart Screen, which can surface information and recommendations related to what you're watching on screen by automatically identifying things in the show or movie that's playing in real time. The companies will demo some of the first AI that will deploy on TCL TVs at joint presentations at CES 2023. The China-based manufacturer and Samba TV, a television researcher and measurement firm, said Thursday that they're striking out on a multiyear research-and-development partnership, aimed at amping up artificial intelligence for TV viewing. In the spirit of using data to drive transparency in media and foster innovation in the viewing experience of TV, we are pleased to offer the industry this powerful tool at no-cost to facilitate discussion and innovation.TCL wants to seed more machine-learning smarts into the TVs it sells you. Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviors pre-, mid-, and post-pandemic. As a leading provider of real-time TV data at global scale, Samba is uniquely able to quantify just how powerful the Olympics audience will be for viewership and brand sponsorship, which remains the primary business model for the Olympics globally. Samba TV Co-founder and CEO Ashwin Navin, said: “The Olympics this year will underscore the importance of television and its unique ability to bring together billions of people in living rooms across the globe. Samba TV’s ACR tech is integrated at the chipset level across 24 smart TV brands and 46 million devices globally, and can identify content appearing on a screen including TV, commercials, movies and video games. The Real-time TV Viewership Dashboard allows advertisers the ability to see what channels and shows are being watched in their city or country and leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets. The dashboard will first roll out in the US, UK, Germany, and Australia with further expansion planned for the future. The interactive TV analytics dashboard promises to provide its users with geographic and demographic analysis of viewership in real-time across the world. Analytics firm Samba TV has announced the launch of its global Real-time TV Viewership Dashboard.
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